• Global Communication in Business and Culture

    Bachelor of Science

    Apply now
  • Global Communication in Business and Culture

    Bachelor of Science

    Request more information
  • Global Communication in Business and Culture

    Bachelor of Science

    Get in touch

Connect People of all cultures

Our future is characterised by global challenges. Culturally and politically, the world is becoming ever more interlinked. We need people who can manage this transformation using intercultural competence, political skills and economic know-how. Become one of these experts by studying Global Communication in Business and Culture.


Study in Mittweida

Why intercultural competence matters

Take a look at our campus (in 3D)

What you can expect during your studies

Each semester you will learn about economics, media sciences, society and culture. Your lecturers are experts who are currently working in business communication and give you real insights instead of mere theoretical knowledge. You will travel together on field trips in order to experience culture and communication in real life and check whether your knowledge is applicable in reality.

Global Communication in Business and Culture offers you the greatest possible freedom through its innovative approach.

The programme’s contents are conveyed as interactive e-learning in a number of phases. This means that you are much more agile than a traditional student in terms of time and location. This way you can gain unique experiences that others don’t have until after graduation. The semester abroad also serves as an integral part of your studies, and we will help you organise it.


You will be most suitably equipped to work as an intercultural expert and drive the international orientation of enterprises and organisations in business, media, culture, and politics. The course will also suit anyone intending to manage international processes as intercultural coaches or international managers in marketing, recruiting or product management.

From the first to the third semester, the focus is on the acquisition of knowledge and experience in the areas of business, communication, culture and intercultural affairs. You will spend the fourth semester abroad. Afterwards, you will deepen your knowledge in the fifth and sixth semesters and complete your studies with your bachelor thesis.

Mittweida UAS is a public university in Saxony. This means that there are no tuition fees. Instead, you solely pay the semester fee of 97 euros, 100 percent of which goes to the Studentenwerk (Student Union) and the Studentenrat (Student Council) – and is therefore used exclusively for your own benefit. Additional note: Mittweida is one of the most affordable university cities in Germany in terms of rental costs. In order to finance your studies, there are also various funding opportunities. One of them is the  Deutschlandstipendium of the Mittweida University of Applied Sciences.

The course starts in September (winter semester). It’ s best to apply early in order to secure your place and enable us to help you enroll. After you have entered your data in the application portal, we will send you an e-mail with further information, because we need some paper documents from you. You can also apply if you will receive your school leaving certificate in paper form later. Please note that different conditions apply to international applicants – more information can be found on our website. If the registration form is not yet open or if you are interested in starting your studies at a later date, please subscribe to our newsletter. We will be happy to provide you with additional tips and remind you when the registration is opened.

News and Events

Study Information Day

11 January 2024

Experience Mittweida University of Applied Sciences! Visit the campus for the study information day or watch the Youtube stream to find out more about Global Communication in Business and Culture and the other degree programmes offered by HSMW.

Check the details

Semester abroad adventure

8 February 2023

A semester abroad brings new insights. The students from Global Communication in Business Culture work through and reflect on their own experiences with Foreign Worlds.

read the articles (in german)

FOREIGNWORLDS – Breaking Borders

27 March 2023

With their self-organised event, the students presented what they had worked on in the past months: Explanatory videos on the topic of stereotypes and blog posts in which they report on their own experiences of foreignness.

read the article (in german)

“I was born in Russia, worked in Japan for more than ten years and am currently managing BSI Group’s key accounts in Europe, the Middle East, and Africa from my German base. In Mittweida I will pass on my practical experience in international management and intercultural communication in business to you.”

Dr. Tatiana Tarasova
EMEA Director Key Account Management, BSI Group

“I consider the new study program to be trend-setting because it reflects the idea of global communication in society and especially takes the digital turn into account. In Mittweida I would like to discuss the changes in the media with the students and what they can expect as global communicators of tomorrow.”

Prof. Dr. Kai Gniffke
Managing Director, Südwestrundfunk (SWR, “Southwest Broadcasting”)

“I’ve been impressed by the curriculum of the program from the very first moment. You can be assured that charitable efforts require in-depth knowledge of economic and communicative aspects. Management means value-oriented corporate leadership, especially in an intercultural perspective. That’s what you will learn in Mittweida.”

Claudia Graus
Former Member of the board, UNICEF Germany

Why Mittweida?

Unique programme

Global Communication in Business and Culture is unique. The academic education is permanently connected with real life through field trips and excursions. You are more agile than traditional students thanks to the combination of face-to-face courses and e-learning.

Professionals as Lectures

Your lecturers are experts with practical experience. They perfect your knowledge by combining theory with recent examples from their professional lives.

Integrated semester abroad

One semester abroad is an integral part of your studies. You choose where you want to go to, we support you by organizing it together with our partners.

Further information in our newsletter

Our newsletter keeps you up to date on all the latest news about the study program.

Sign up now and you will never miss an application deadline again.


Annika and Julia Gündel

Course Advisers

+49 3727 58 1309
Technikumplatz 17 (Building 1) | Room 1-015B
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